A visitor or customer has been wowed and inspired by your website. He is on your territory, in your establishment, or at the heart of the stay you prepared for him.
It is now a matter of informing him (hygiene measures, wifi, etc.), guiding him (places and circuits with itineraries), educating him (cultural mediation), entertaining him, making him live an experience (tutorials, drone view, etc.), reassuring him (emergency numbers and locations), assisting him (vouchers, exchanges, etc.), simplifying his experience (instructions, public WC map, etc.), allowing him to live out his passions and convictions, implicating him (review, etc.), selling him services, etc.
With a limited time to devote, variously experienced teams, and sometimes limited access to this visitor or customer.